Tour Guide


Full-Day Zoom Workshop

Refine your Skills & Routine

The Ambassador Workshop is the best training to become a Tour Guide. This workshop will give you in-person training that enables you to positively represent, promote, and display your city.

In the 2-day workshop you will work with your instructor to discover the mindset of a tourist and how to cater to each individual. Through group and solo activities you will utilize The Tour Guide Academy’s nine-part system to investigate stories and share your own, enhancing your skills and developing a process to ensure 5-star hospitality. 

This nine-part system is one that you can use to continually develop as a hospitality agent. With customers arriving from around the world, a flexible system with a strong foundation is the best way to continually improve your tours and customer service. 

Learn from the hospitality experts and increase your humility, joy, and take-home pay after every tour! We’ll be there to assist in your journey to become a true ambassador of your city.

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Free 90 Min Discovery Course

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What you’ll learn



Travelers are in search of an experience where they can leave their stresses of research, planning and navigation behind to enjoy their vacation. Learn the qualities of a leader, and how to set, state, and respect expectations that make a tour seamless.

Fundamentals of StoryTelling

Great tours require authentic storytelling. Determine the rules for a great story and learn valuable tools to make them part of any story. Now guests will be hooked for the whole journey.

Group Psychology & Engagement

Build your confidence to deal with every group and individual. This key factor will be the foundation for great guiding, leadership, and upselling.


Successful businesses develop their upselling techniques and offerings to satisfy customer needs and to maximize profits. Learn how by having intentional conversations throughout your tour.

Keep it Fresh!

Consider that the stories you choose to tell will need to be told over and over again. By you. It’s your job to keep it fresh, authentic, relevant, and fun for every guests’ enjoyment and your sanity.


What Ambassador Graduates have to say…

An Industry perspective

Lolly B Good – Ambassador

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Speak with an Academy Advisor at a time convenient for you.

Get Started

Learn to Explore! Then Share it with the World.